BUFFALO, NY, September 19, 2016 – KeyBank today officially unveiled the newly renamed home of the Buffalo Sabres, KeyBank Center. The bank acquired the naming rights to the former First Niagara Center in connection with parent company KeyCorp’s acquisition of First Niagara Financial Group this year.
After the multi-year sponsorship was announced by KeyCorp Chairman and CEO Beth Mooney in May, work began to replace all exterior and interior signage of the venue, as well as rebrand all on-site ATMs. In addition, the 200 level has been renamed the KeyBank Club and will include the KeyBank Lounge located near the Harbour Club. The Lounge offers a space for KeyBank Club ticket holders to relax, socialize and enjoy food and beverage items.
In addition to the rebranding of the venue, the organizations announced several enhancements to the KeyBank Center that are new for the 2016-2017 season, including the following.
KeyBank also announced that it will be sponsoring a performance by musical artist DJ Kool at this year’s annual Party in the Plaza. To celebrate the Sabres season home opener on Thursday, October 13, the performance will include DJ Kool’s “Let Me Clear My Throat,” the team’s official goal song, selected by fans last year. The pre-game event will be free and open to the public.
“KeyBank’s commitment to Buffalo runs deep and we’re proud of our strong and growing legacy here. We’re committed to helping our enhanced Western New York workforce and our valued customers thrive, but we’re equally committed to helping the entire community thrive, and that’s what this sponsorship is about. We are enormously proud to be working with the Buffalo Sabres and the Pegulas to continue building on the great partnership these organizations enjoyed with First Niagara for many years,” said Gary Quenneville, KeyBank Upstate New York Regional Executive. “KeyBank Center will continue to play an important role in supporting Buffalo’s growth and revitalization, bringing entertainment and business to the area.”
“We are proud to expand our relationship with KeyCorp to official title sponsor of our arena,” said Buffalo Sabres President Russ Brandon. “We would like to thank First Niagara Financial Group for its years of support and welcome KeyBank as a premier corporate partner that has pledged a commitment to the Western New York community. Guests at KeyBank Center this season will enjoy upgraded amenities including enhanced Wi-Fi and premier lighting to optimize the viewing experience. Together with KeyBank, we look forward to maximizing the fan experience in 2016-2017.”
In addition to being the home of the National Hockey League's Buffalo Sabres, KeyBank Center also hosts many national profile sporting events, tournaments and live entertainment shows and is home to the National Lacrosse League's Buffalo Bandits. Since the venue originally opened in 1996, more than 23 million guests have enjoyed a wide range of events at KeyBank Center.
KeyCorp's roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies with assets of approximately $101 billion as of June 30, 2016. The acquisition of First Niagara Financial Group, which became effective on August 1, 2016, is expected to add assets of approximately $40 billion, based on June 30, 2016 balances. Key provides deposit, lending, cash management and investment services to individuals and small and mid-sized businesses in 15 states under the name KeyBank National Association and First Niagara Bank, National Association, through a network of more than 1,200 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit www.key.com. KeyBank and First Niagara Bank, National Association are Member FDIC.
About Pegula Sports and Entertainment
Pegula Sports and Entertainment (PSE) is a management company that streamlines key business areas across all Pegula family-owned sports and entertainment properties including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, HarborCenter and Black River Entertainment. PSE aims to be a leader in the sports and entertainment industry by bringing together the individual resources, capabilities and talents of each of its entities to create a cohesive and sustainable brand that together represents the Pegula family’s interest. PSE’s mission is exemplified by its One Buffalo initiative, which unites Western New York and serves as a representation of teamwork through a deeper connection between Buffalo sports teams, fans and the community.
For more information contact:
Media: Jodi Johnston, 716.515.8762, Jodi.Johnston@fnfg.com